“My goal is to be the regular guy next door that... does the marketing so business owners can focus on their primary business.”
- Mark Watkins
There are two learns I know about Mark Watkins: he's a helper and a connector. The man has a knack for serving others. He did so when he worked as a detective in Baltimore County (now retired) and he's doing so with MWM Business Solutions, a local marketing firm. We had a chance to get to know Mark through some Q&A and here's what we learned about his background, career, and ongoing pursuit of being the guy that helps others win:
I am a retired Baltimore County Police Detective. I work full time for GEICO insurance company as a Senior Investigator. MWM Business Solution is a part-time business. I have also served in the USAF, worked as a Deputy Sheriff and as a private investigator.
I have been active helping to promote local businesses for several months now and am the founder of the Hanover Area Business Alliance Facebook Group.
I have been interested in small and home-based businesses for many years. I started out learning WordPress and had several blogs. One was on diabetes because I have a family history and was diagnosed as pre-diabetic. I have also done affiliate marketing. I wanted to apply principles of affiliate marketing to local businesses and recently there has been a trend for internet based and trained marketers helping brick and mortar businesses grow their businesses using some online techniques such as scarcity, countdown timers, FOMO (Fear of Missing Out), contests and games, coupons, etc. Also as more people are searching for businesses and services on their mobile phones and the consumer demographics are moving to younger buyers there is a need for businesses to understand the importance of their online presence and reputation. My goal is to be the regular guy next door that helps people do this and does the marketing so business owners can focus on their primary business.
My parents were both high school educated folks who worked very hard and at their peak, my Dad worked as an Engineer although he did not have the formal schooling and my Mom was the head of accounts payable for a major hospital. I got my work ethic and my never-ending quest for knowledge and self-improvement from them. My career in law enforcement and investigation and dealing with all people in all kinds of situations has served me well as I am totally comfortable talking to a CEO or a day laborer. I greatly respect people who work hard and try to do the right thing. My Dad taught me that your good name and reputation is everything and to always do your best work. It has served me well.
“It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again...”
Helping business people succeed in making their businesses grow and flourish.
My goal is to be a trusted advisor, someone local and approachable who talks to people on their level and offers practical cost-effective solutions to their problems. I don't believe in rigid contracts. If what I am doing is not giving you more customers or helping you retain your current customers then I will urge you to look elsewhere. I am setting up my business to offer a range of low-cost effective solutions, some that I can do for the business and some that I can set them up to run themselves if they choose to do so. A lot of marketing companies want to lock you into long term contracts with high fees and vague guarantees of success. I can and will make recommendations but I will be honest about expectations of success and the time involved for some of those strategies to work.
Street fairs and food events.
Favorite book(s): Anything: Michael Connelly, C.J. Box, David Baldacci, Robert Parker
Favorite quote: “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
― Theodore Roosevelt
Back when Harry Bosch was just a rookie homicide detective, he had an inspiring mentor who taught him to take the work personally and light the fire of relentlessness for every case. Now that mentor, John Jack Thompson, is dead, and his widow gives Bosch a murder book, one that Thompson took with him when he left the LAPD twenty years before -- the unsolved killing of a troubled young man (Source: Amazon).
Former sheriff’s investigator Cassie Dewell is trying to start her life over as in private practice. She’s her own boss and answers to no one, and that’s just the way she likes it after the past few tumultuous years. All that certainty changes when an old friend calls in a favor: she wants Cassie to help exonerate a man accused of assaulting a young woman from an influential family (Source: Amazon).
Being new in business getting people to know like and trust you enough to take your recommendations and buy your services, 2nd: Having enough time to continually learn and take care of your customers.
My Facebook Group has bought me the most exposure.
I can offer a free website evaluation or Facebook Page evaluation and provide information on how to optimize your online presence. I offer several other free resources on my website: MWMBusinessSolutions.com.
You have my deepest respect for chasing your dreams and starting and running your business and I am here to help.
We're in Mark's Facebook group as well, so head over and connect with Mark and the other businesses there. Learn more about Mark's services at MWMBusinessSolutions.com and follow him on Facebook at facebook.com/MarkWatkinsMarketing/. To get in touch with Mark, just call (717) 521-4925 or email him at firstname.lastname@example.org.